About me

In case you want to know a little more….

My skillset falls in between digital marketing, data analytics, and business strategy. Living at the intersection of these disciplines, I strive to create and deliver the most value to the companies I’ve worked at.

Currently I manage and spearhead email marketing strategy at Red Hat Developer program, where I built and launched 1 welcome and 9 product nurtures. I’ve also drove 85% increase in newsletter subscribers to 500k, growing site visits by 77%. I also perform A/B testing, product analytics, and competitive analysis to continuously optimize and improve.

Prior to Red Hat, I was fortunate to work with amazing people at United Way. I fundraised $500k within 3 months and helped those in need to get on their foot again.

I started my career with Uber in Taiwan as marketing analyst. In that capacity, I executed UberEats initiatives and led strategy that generated 23% growth in user signups. I also helped with engaging, acquiring new partners, and facilitating signups from existing clients, generating $1.5M revenue

I received a degree in English Literature at Tunghai University in Taiwan (Fun fact: The US president Nixon broke the ground on 1953) and a Master of Science in Management from Wake Forest University School of Business in North Carolina.